
This insurer's book is 60%+ unit-linked policies (ULIPs). A significant portion of surrenders and premium discontinuations trace back to one cause: customers needing short-term cash.
The insurer already had a solution in principle — policy loans against ULIPs through external lending partners. But the process was broken. 7 days. Significant paperwork. Most customers walking into a branch for a surrender weren't willing to wait.
For customers still within the ULIP lock-in period — where surrender isn't even permitted — a policy loan was the only way to access liquidity. A slow, paperwork-heavy process meant these customers had no real option at all.
There was also a compliance requirement that couldn't be compromised: any customer data shared with a third-party lender required explicit, documented consent from the customer first.
ValuEnable designed a process that solved compliance, speed, and simplicity together:
The insurer is now extending the loan offer to its customer portal and app to reach policyholders before they walk into a branch.